Positioning statement: All you need to know about indie.
Frequency: Monthly.
Price: £3.
Distribution: Newsagents, Supermarkets, Music stores, Music venues.
Rationale: There isn't really a magazine out there for this specific sub-genre of Indie and, as i do, many people enjoy this type of music and would like to hear more about their favourite artists. The reviews would be written by the fans to give them the chance to voice their opinions but the rest of the magazine would be written by payed journalists.
Style: Informal and humorous (to appeal to a wider range of people.) Simple lexis and syntax so it is easy for everyone to read.
Regular content:Editor's letter.
Fan's letter.
Reviews (gigs & albums.)
The months music news and gossip.
Gig listings.
Interview on the inside back page (short Q+A.)
The week in pictures.
Column written by radio one DJ (Fearne Cotton.)
Ads so fans can advertise equipment, needed band members, gigs e.t.c.
Competitions and give aways.
Free posters and CDs.
Feature content: Interview with new artist (Image on the cover.)
DPS- Article on Jarvis Cocker's career.
Article discussing the years best new comers.
Article about the best concert venues in the UK.
Interview with a record company boss: what he looks for in a new act.
Introducing unsigned acts we think will be big.
Why you should and shouldn't follow a tour over seas.
Festivals: The good, the bad and the ugly.
How to make it as an unsigned acoustic act.
Album of the month (regular but different each month.)
Rip off ticket websites.
Music videos you must see.
The effect of illegal download sites on the music industry.
Interview with an artist currently recording a new album.
Posters.
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